Retail Applications

• Markets • Grocery • Wholesale • Department Stores • Convenience Stores

Retail environments can be the most challenging just by the sheer volume of communications to consumers. Adding to the complexity are the variety of surfaces on which labels, signs, and graphics need to adhere. Below we’ll examine the “What If” applications potential for pressure sensitive sheet applications in retail environments that require both durable and visually appealing results.
 
Wausau Coated won’t leave you limited by a shortage of material and adhesive combinations. Tour our store below to see the possibilities communicating to consumers on Wayfinding, Safety and Policy signs, and most importantly, Promotional Graphics to help sell the products.
 

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We make it easy for retailers to communicate with their customers with pressure sensitive sheet labels, signage, and floor graphics.

The average retail environment offers a wide variety of surfaces to adhere signs and graphics to - including refrigerated and freezer surfaces. Ordinary paper and tape just won’t cut it. Wausau Coated’s variety of pressure sensitive sheet products provides label, sign, and graphic options for these conditions. 

Wausau Coated Benefits/Key Factors

Our vinyl facestocks are durable and waterproof. Part of our Dual Digital product line, they are suitable for cross-platform printing on both HP Indigo sheet presses and many Production Toner digital presses.

Adhesive Options

Permanent is exactly as it sounds… our solventless adhesive works great for general purposes where a long-term application is needed.
 
Removable or Ultra Removable: There is a range of aggressiveness – some can be removed and replaced over and over again, and some can only be removed once or twice. Discuss your application and purpose with your sales rep.

Liner Options

We offer pressure sensitive solutions in multiple sheet sizes and offer the option of zero score or score back. The advantage of score back is the ease of removing the liner.

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Visualize the Possibilities

Match up the applications shown below with the Product Suggestions Chart below for specific product considerations.

Product Suggestions for Retail Environments

Applications	Suggested Products	Size
1. Promotional Graphics on Glass	WCD-0040 WCD-0094	13" x 19" 13" x 19"
2. Policy Signs on Glass	WCD-0043  WCD-0096	20.5" x 29.5" 20.5" x 29.5"
3. Promotional Signs for Refrigerated Glass Doors	WCD-0036 WCD-0038	12" x 18" 12" x 18"
4. Shelf Marking Labels	WCD-0112 WCD-0109	8.5" x 11" 11" x 8.5"
5. Promotional Floor Graphics on Wood/Laminate Surface	WCD-0094 with WCD-0095 WCD-0096 with WCD-0097	13" x 19" with 12.75" Rolls 20.5" x 29.5" with 20" Rolls
6. Informational Wall Graphics on Smooth Surfaces	WCD-0018 WCD-0036	12" x 18" 12" x 18"
7. Promotional Counter Signs	WCD-0094 WCD-0040	13" x 19" 13" x 19"
8. Package Die Cut Labels	WCD-0013-DC WCD-0024-DC	12" x 18" 12" x 18"
9. Informational Signs on Glass or Plexiglass	WCD-0044 WCD-0036	12" x 18" 12" x 18"
10. Promotional Floor Graphics on Carpet	WCD-0098 with WCD-0095 WCD-0099 with WCD-0097	13" x 19" with 12.75" Rolls 20.5" x 29.5" with 20" Rolls
11. Bottle Labels	WCD-0004 WCD-0005	12" x 18" 12" x 18"
12. Gourmet Food Labels	WCD-0107 WCD-0006	12" x 18" 12" x 18"

* NOTE: The products listed here are examples of application solutions. For product details and more options, visit each product page.
 
We recommend discussing your expectations and environment with your merchant and Wausau
Coated sales rep. Testing may be required to get the best performance results.
 
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